Growth Team

Growth Team

The Growth Team scheming up ways to chop prices in half at a recent meetup in San Luis Obispo, CA

People

Recently shipped

Improvements to permissions and invites

Following some feedback from users and some discussions at our recent 2024 company offsite in Mykonos, we've made two improvements to how organization ownership and user invites work.

Firstly, an organization in PostHog can now have multiple owners instead of just one. This is useful in case an existing owner leaves a team and means you won't need to contact us to sort things out. It also means co-founders can stay on a equal footing!

Secondly, you can now invite team members to join you in PostHog at at user level -- owner, admin, or member. This helps speed things up so you can get team members into PostHog at the appropriate level without needing to bump up their permissions later on.

Goals

Q2 2024 Objectives

  • Objective 1: Create a flow in product analytics onboarding to fill out a dashboard template using actions (Raquel)
    • Reasoning: Templates are useful for getting people to valuable insights quickly, but they have to wait for data to come in before they can use themes. If we use actions, they can be made right away.
    • Metrics: Percent of new orgs that activate increases, retention goes up or stays the same, people actually use the flow.
  • Objective 2: Simplify our subscription flows (Zach, supported by Raquel)
    • Reasoning: Subscribing to PostHog can be very confusing. To get platform features, you have to subscribe to any Product. And what does it mean to be subscribed to one product but not another?
    • Metrics: Conversion rate to subscribed should increase, complaints about unexpected charges should not go up.
    • You don't sub to products individually, you instead just add a CC to the platform
    • If you have a CC in, you're charged for any usage you accrue
    • Pricing page reflects these changes
    • Nice to have: Per-project breakdown on the billing page
  • Objective 3: Launch pricing changes (Bianca, Raquel)
    • Personless events - will help us reach more customers at an affordable price
    • Data warehouse - it's becoming pretty useful, we should charge for it
    • Session replay - we can reduce costs to improve retention and reach more people
      • Create plan transition feature so people can see new plans and decide if they want to switch

Handbook

What the Growth team does

  • Sign up and authentication
  • Activation
    • Global onboarding flow
    • Develop tooling for individual product onboarding and activation
    • Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
    • Improve cross-product pollination
  • Product led growth
    • Develop new products and strategies to increase top of funnel
  • Anything billing
    • Billing infrastructure
    • Pricing & self-serve revenue (in collaboration with each product team)
    • Revenue reporting
  • Internal metrics reporting (company scorecard)

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.

Feature ownership

You can find out more about the features we own here